Innovative Career Tool: Personal Marketing Video

//Innovative Career Tool: Personal Marketing Video

By: Arnold James

The international COVID-19 pandemic has drastically impacted the traditional process in which graduates of higher education degrees seek career employment or career transition. With the significant decrease of employer recruitment teams traveling to college campuses for career fairs as well as the cancellation of many industry conferences, applicants are quickly adjusting to the “new normal” of using technology for virtual career networking.

The innovative use of technology by an ERAU alumnus recently caught the attention of Career Services. Bradley Thomas, an experienced professional who completed his Master of Science, Occupational Safety Management (2018), sought to highlight his work experience in the safety industry to employers along with his newly acquired academic credentials. After maximizing the use of career resources in Career Services, including completion of his Handshake and LinkedIn profiles, he decided to create and produce his own personal marketing video to encapsulate the scope of his work experience and technical skills (

“After attending career events and attempting to share the breadth of my work experience during a very limited conversation with recruitment teams, I was inspired to leverage my passion of technology to my advantage,” said Thomas. In recent survey results conducted by the National Association of Colleges and Employers (NACE), employers indicate that it is, not only preferred, but increasingly “essential” for candidates to demonstrate the ability to use digital technology, one of eight career readiness competencies.

The personal marketing video successfully expanded potential employer contacts for Thomas; however his newfound inspiration and industry experience further inspired him to consider another possibility. “Producing the video provided a spark plug in igniting my potential! Instead of highlighting my value and skill set to other employers, why not also create my own consulting business?” says Thomas, who now serves as the Managing Director of SoterStrong Safety Consulting Services.

Arnold James is Director of Career Services for the Worldwide Campus and joined Embry-Riddle in 2013. His experience as a 20-yr. military veteran fuels his passion to advocate for and connect non-traditional students with industry-leading employers through Worldwide Career Services. Arnold completed and earned his B.S. Business Management and M.S. Management/Human Resources with Francis Marion University and University of Phoenix.

2020-06-08T09:26:12-05:00June 8th, 2020|General|

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